Advancing community-led tourism in Peru

Two men talking outdoors in a mountainous landscape with llamas grazing in the background. One man is holding a llama's woolly body while the other is gesturing in conversation.
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We support indigenous and local communities to design and lead their own tourism initiatives through education, training, and partnerships.

What We Do

Three people are in a lush green jungle setting, engaging in a conversation. One woman is holding a small animal and a smartphone, while a man in a white shirt is gesturing with his hands. Another person with a backpack and wide-brimmed hat faces away from the camera.

Community Training

Capacity building in turismo vivencial (rural tourism) in the Peruvian Andes and Amazon Rainforest.

Group of women in traditional Andean clothing at a market stall, selling and buying handmade textiles and crafts in a rural village setting.

Study Abroad Programs

Fully customized experiential learning and faculty-led study abroad for high school and university students.

Two people near a pond or lake, looking at a phone together, one with a camera strap around their neck, surrounded by greenery.

Research & Partnerships

Collaboration with local NGOs, government entities, and outside agencies in research, advocacy, and policy change.

Why It Matters

Our education programs equip local communities with the necessary skills to develop and manage their own tourism enterprises as tools for long-term, regenerative growth. Meanwhile, our immersive faculty-led study abroad programs foster cross-cultural exchange, mutual understanding, and meaningful community partnerships between students and these communities.

Programs

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For Universities & Students

We design and implement culturally immersive educational experiences for international university and high school students in the Peruvian Amazon and the Sacred Valley of the Inca. Through our faculty-led study abroad opportunities, participants engage in cross-cultural exchange designed to promote mutual understanding and genuine community partnerships.

A woman sitting on a small rock in a dry, grassy landscape, wearing traditional Peruvian clothing with a colorful shawl and head covering.

For Communities

We offer capacity-building initiatives in the Peruvian Andes and Amazon that support regenerative economic development and cultural preservation through turismo vivencial (rural tourism). These programs equip local communities with tools to develop and manage their own tourism enterprises to enable longterm, regenerative growth.

About Us

Tourism in Peru is largely built on powerful images of Indigenous culture—shaping the sights, flavors, and experiences that draw visitors from around the world. Yet the rural (campesino) communities who sustain these traditions often receive limited long-term benefit from an otherwise highly profitable industry. As one of the country’s largest economic sectors, tourism depends on cultural richness that is not always equitably supported or reinvested at the local level. This imbalance underscores the need for more responsible, community-centered approaches that honor and directly benefit the people whose knowledge and heritage make these experiences possible. It is through our shared interest in fostering this community-led approach, together with our combined academic and professional expertise, that led us to co-create the Center for Regenerative Communities.

Close-up of a woman wearing a large black hat and round wooden sunglasses, with a reflection of a blue sky and clouds in the sunglasses, outdoors.

Kerri Blumenthal, Ph.D.

Executive Director & Co-Founder

Kerri is a qualitative researcher and educator from the United States. She conducted fieldwork in Cusco and the Sacred Valley from 2013-2019 where she focused on issues of globalization, social change, and environmental ethics within the Andean tourism landscape. Kerri lived in the Sacred Valley and worked in sustainable development until 2025, when she returned to the U.S. to run CRC from the Los Angeles administrative headquarters. She is passionate about brining greater transparency and equity to the Peruvian tourism industry, particularly as it creates more opportunities for historically disenfranchised communities.

A man wearing sunglasses and a black jacket with crossed arms outdoors, with a mountain and field in the background.

César Enrique Navarro

Co-Founder

César Enrique Navarro is a tourism and hospitality administrator with 27 years of experience in operational management, the development of micro and small enterprises (MSEs), and commercial leadership in tourism. Over the past seven years, he has specialized in corporate social sustainability in collaboration with communities, developing a horizontal management model recognized nationally and internationally. He is dedicated to training tourism leaders with a sustainable, ethical, and community-based approach.

Locations

CRC community trainings and study abroad programs take place in three main regions: the Peruvian Andes, which includes the Sacred Valley and Cusco, the Southern Amazon (Puerto Maldonado) and the North Amazon (Iquitos). Our community work and educations programs two sides of the same coin: where we deliver training workshops to local families, we make every effort to visit with students.

  • Iquitos is located in northeast Peru and is a gateway to the Amazon Rainforest. It is the largest city in the world not accessible by road; it can only be visited by plane or by boat. While the city is large, chaotic, and densely populated, the neoclassical art and architecture of the older quarters harken back to the rubber boom era of the late 19th and early 20th centuries.

    The Amazon River and its tributaries connect smaller indigenous communities from the larger urban center of Iquitos. Unlike other parts of the world, native populations in this region are much less stationary due to the rise and fall of the river. 

    Our work in Iquitos takes place primarily in the community of Santa Clara, in partnership with Ämak Lodge, not far from the town of Indina. 

  • The Cusco Region is one of the most historically and culturally dense areas in South America—a highland landscape where Indigenous traditions, Inca infrastructure, and colonial history overlap with living, contemporary communities. The region stretches from high Andean plateaus (over 4,000 meters / 13,000 feet) down into cloud forests that descend toward the Amazon basin.

    Our work in Cusco currently takes place in three main areas: The Sacred Valley the Incas, South Cusco Valley (Andahuaylillas), and Ausangate (Pitumarca and Pukarumi).

  • Puerto Maldonado is a small Amazonian city in southeastern Peru, where the Madre de Dios River meets the rainforest. Known as a gateway to nearby reserves like Tambopata National Reserve, it offers access to extraordinary biodiversity alongside a growing frontier economy shaped by conservation, tourism, and natural resource extraction.

    We partner with various projects and communities in and around Puerto Maldonado, including Santa Teresita, Baltimori, and La Joya.

Get In Touch

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